Creating a cohesive Instagram feed can significantly enhance your brand's aesthetic and attract more followers, and using presets is a powerful way to achieve this. Start by selecting a preset that aligns with your brand's identity—consider colors, tones, and styles that reflect your message. Once you've chosen a preset, ensure consistency by applying it across all your photos to establish a uniform look. Experiment with the intensity of the preset to find the perfect balance that suits each image; not every photo will require the same level of adjustment. Additionally, curating your feed in advance using grid planning apps can help visualize how new posts will complement existing ones. Finally, don’t hesitate to adjust your preset as your style evolves, keeping your content fresh while maintaining a cohesive aesthetic. By following these tips, you’ll create an inviting and visually appealing Instagram feed that encourages engagement and grows your following.